Data Driven Decision Making
Data-Driven Marketing Insights" delves into the strategies and tools that drive successful B2B marketing through data analytics. Each episode provides actionable tips and expert interviews to help marketers make informed decisions and achieve measurable results.
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Selling Pillowcases And Pool Towels: Lessons In Sales, Humor, And HubSpot Adoption
In this episode of Data Driven Decision Making, I, Sarah Gilstrap, take you on a humorous journey through my unconventional sales career, where I learned valuable lessons selling pillowcases and pool towels. Join me as I share the challenges of adopting a CRM system in a world where sales reps relied on chaotic, outdated methods. Discover how losing two decades of customer history prompted our shift to a CRM, and why that experience shaped my understanding of sales and data management. We'll explore the common pitfalls of CRM adoption, the disconnect between sales and marketing, and practical strategies to encourage your team to embrace this essential tool. Whether you're grappling with CRM implementation or just want a laugh about my early sales days, this episode has something for everyone. Tune in for insights that could transform your approach to sales and customer relationships!